Secret of the new Star Trek. It is Cloverfield!!

The picture is the opening of the new Star Trek in trailer. Try to look at the name of the building. It is Tagruato !!

What is Tagruato? It's Japanese company that products a power drink name Slusho which is the origin of the monster in Cloverfield in somehow.

Yeah! JJ Abrams is the writer of both films and Slusho appeared here and there in his film such as Fringe. So it's not a big secret or connection ,just like an Ester Egg :P

From
Here